In an increasingly competitive market, the role of design extends far beyond aesthetics.

It's about creating meaningful impact, driving sales, and fostering collaboration.

This session on Mastering Strategic Design is for graphic designers, packaging designers, and brand designers, especially those who are passionate about the CPG food and wellness industry and are eager to make a difference through their work.

We will delve into the strategic approach to design, the "constellation mindset", and focus on how to optimize your time, reduce rounds of revisions, and create a collaborative process that doesn't leave you feeling overwhelmed.

We will share insights on how to offer design solutions which align with the clients’ goals and vision, enhance client trust and foster relationships while creating impact through meaningful design.

Topics Covered:

• How to strategically approach design to expand a small business brand nationwide.
• Techniques to become a partner and collaborator with your clients, creating meaningful impact for their brands.
• How to plan, process, and collaborate with clients to reduce rounds of revisions and make informed decisions.
• The best practices to start a packaging design project without spending too much time on concepts and ideas.
• What NOT to do in a design project to gain clarity on what needs to be done.
• How to optimize your time, process, and rounds of revisions while enjoying your work.
• Ways to effectively collaborate with clients and team members.